case studies

case studies

A few client journeys

herrang icons on a page4

Client:

Herräng Dance Camp, an renowned international dance camp based in Sweden

Brief:

Create illustrated website icons representing the different dance disciplines available to study at Herräng, as well as generic icons for facilities etc.

The already designed website and branding had a distinct retro feel, so they had to fit the house style, as well as represent each dance through a static single image (not particularly easy!).

Once a style had been devised I was really pleased with how the finished icons turned out. Some of the results can be seen on the right.

What they said:

“Working with Lila is not only very flexible, but also inspirational.

She always delivers high quality artwork and we would not hesitate to work with her on our next projects.”

Ina Malatinska, Herräng Dance Camp

 

seva news2

Client:

South East Vineyards Association (SEVA), a members’ association for English wine producers

Brief:

Create an effective electronic newsletter whilst raising advertising funds to support SEVA. Clean design, easy to read, quality images and tailored elements were used to create a slick finish. This helped maximise its communication and effectiveness, thus expanding its appeal to advertisers. I set up the financial model and raised the initial advertising.

It has been a real success and generates several thousand pounds profit every year. Clickable links and different viewing formats give it additional appeal; with online PDFs, an email version, and an interactive format held at Issuu, an international e-publishing platform.

What they said:

“I’ve worked with Lila for nearly 10 years, and have always found her highly creative, very reliable and fantastic value for money. We’re delighted with the newsletter; it was all her idea, and it’s become a great vehicle for us to communicate with members and the outside world. It’s so good that it more than pays for itself by attracting very significant amounts of advertising revenue.”

Chris Foss, Chairman, SEVA

“May I just comment, having spent the past 25 years in the design industry, how well laid out and appealing this is to read. The articles are not too long, the typeface easy to read, colour scheme well chosen and accompanying graphics blend in well. To whoever designed it, well done.”

SEVA member

 

Screen shot 2014-03-13 at 14.57.55Client:

EuroHealthNet, the European Partnership for Equality, Health and Wellbeing.

Brief:

Typesetting and cover design of a 200 page book for the Gradient project, which aimed to identify early childhood policies that help level-up the gradient in health across the EU. It was circulated widely to MEPs, European Commission staff, government civil servants and other stakeholders to help disseminate the project’s findings. The book was required to look ultra professional, clean and easy to read whilst tying in with the project branding. Click here to view it.

What they said:

“Lila was exceptionally easy to work with. She intuitively understood the kind of book we wanted to produce, and then helped us to focus on the best ways to achieve it. Working with her was one of the reasons this book looked great, was so well received, and resulted in such a positive outcome for the project. She comes highly recommended!”

Linden Farrer, EuroHealthNet